The Cowboy Living Story

Cowboy Living was founded in 2001 by Marty Roberts — a ranch‑raised cowboy from California’s Santa Ynez Valley, former professional bull rider, and lifelong collector of western dinnerware.

Before he ever designed a product, Marty grew up working cattle, riding in local rodeos, and learning the values that still guide the brand: hard work, honesty, and doing right by people. As the son of Monty Roberts — the globally recognized horse trainer, author, and pioneer of violence‑free horsemanship — Marty was raised in an environment where respect, patience, and integrity weren’t just ideals, they were daily practice.

Marty has lived the western lifestyle his products represent. That foundation has made Cowboy Living one of the most trusted names in western housewares for people who want more than décor — they want a connection to the life they love.

With more than 650 original designs and products sold in over 700 stores across the U.S. and Canada, Cowboy Living has earned a loyal following that includes Hollywood A‑listers, country music stars, ranch families, restaurants, and dude ranches. The brand has won multiple industry awards and been featured in Cowboys & Indians, American Cowboy, and Parade Magazine.

What truly defines Cowboy Living is Marty’s commitment to his customers. He designs for people who love America, honor its history, and live by the cowboy code. Every piece is created with durability, beauty, and affordability in mind — made to be used, shared, and passed down.

More than two decades later, Cowboy Living continues to celebrate the traditions that shaped Marty’s life and the lives of customers across North America.

"If you’re a cowboy at heart, live like one."